Alan Siegel and Irene Etzkorn’s SIMPLE: Conquering the Crisis of Complexity goes on sale tomorrow, but if you want a sneak-peek at the title, a great piece by Alan and Irene ran in the Wall Street Journal over the weekend (on the cover of the review section, no less).
In it, they talk about something that’s on everyone’s mind these days: Why is everything so complex? From call centers to credit card applications (that are the size of novellas), why can’t things be simple? Alan and Irene, masters of simplifying processes for governments and companies alike, discuss how we got there, how we can leave it behind, and why it’s so important. Along the way, they point out companies that do it well, and show how it’s not just better for the customer, it’s also better for the company’s bottom line.
Companies that treat customers like people and STILL turn a profit? It’s more likely than you think.
